Users will soon have a fresh option that permits them to reduce the volume of AI-created content appearing in their streams. This move comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global release. This development aligns with a surge in AI-generated material, spurred by new content generation software.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing channels on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for inferior, mass-produced content that is typically illogical or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we want to provide users the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its network labeled as AI-generated. In total, over 100 m videos are added to the service daily, making AI-generated material a limited part of its complete catalog.
User Control Features
Users will be capable of limit or boost the volume of AI-generated videos they watch by opening the topic control feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting encompass current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules oblige creators to identify “realistic” artificially created content, and it forbids malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will now attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2m educational fund for specialists and groups to create informative material about ethical AI use. This project will benefit educational bodies dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, amid debate over proposals to make redundant a large number of safety staff in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it has to be seen by people. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
